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CX strategy, knowledge management, AI in contact centres — one topic, done properly, every Tuesday. Read by 4,200+ CX professionals.

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The editor
written by Pratik Salia
PS
The Editor
Pratik Salia
Head of Marketing · Knowmax
Author's note
Head of Marketing at Knowmax GTM, SEO & content Writing since 2024

I work on GTM strategy, content, and partnerships at Knowmax — an AI-powered knowledge management platform for enterprise CX teams.

I write this newsletter because I'm inside these problems every week — talking to contact centre leaders, digging through CX data, and watching what actually moves AHT and FCR vs. what looks good on a slide deck. Not recycled documentation, not vendor marketing. This is where I share the part that doesn't make it into the case studies.

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